Coaches and analysts ask questions in plain language. The answers come from queries that run on your own database. Pitchfeed is built around the way your staff already works.
Most AI tools in sport tend towards replacing decision-makers.
When Pitchfeed shows a player's load or distance covered, that value was just pulled from your database. The AI's job is to choose the right query and present the result. Every answer is traceable: you can see the query that produced it.
The questions your coach and analyst ask every week define what the tool can do. Match prep, weekly load review, return-to-play monitoring, opponent notes. Pitchfeed is built to fit the way your club already works.
When someone asks "how's the squad?", Pitchfeed pulls wellness, load, medical, and recent matches by itself, then puts them together in one place. All available data is connected.
Most AI products ship with a fixed set of features and ask your team to adapt. Pitchfeed works the other way. Before deployment, we list out the questions your coach, analyst and medical staff ask each week. Each one becomes a query the AI knows how to run.
Six months in, Pitchfeed answers what your club actually asks, not what a vendor decided was important.
A cloud provider clubs and sports-tech vendors already know well. The AI runs inside AWS Bedrock, so the security and uptime guarantees are the ones AWS publishes.
Each club gets a dedicated database in the region of their choice. The AI accesses your data through a controlled set of queries. No data is pooled, shared between clubs, or mixed with anyone else's.
Pitchfeed isn't a wider data platform. We set up a dedicated database for your club holding what the AI needs, then build the queries your staff actually runs.
A UI built for phones. Three examples of possible query-response pairs, taken from the running prototype.
"Show me Carlos Henrique's wellness trend" returns a line chart over time, with the alert days flagged.
Video clips, PDF reports, and notes are accessible from the same interface. Files play inline, download, or can be saved for later.
A more complex query can come back as a clean, structured data table.
Any report that was designed beforehand following the club's desires can be generated following the right query.
Demos run on a live Pitchfeed instance with realistic football data. You see five queries answered end-to-end, exactly the way a professional staff would run them.
By the end of the call you will know whether this fits how your club works. If it does, the next step is a pilot on your data. If it doesn't, you'll have lost twenty minutes and seen a working product.
Like most people, I do believe AI will revolutionize sports and football, but I don't think it can replace a club's staff, at least not today or not entirely.
AI is a talent amplifier. It will help you if you inject it at the right place and at the right time.
That is what I did with Pitchfeed: workflow improvement, time saving, performance multiplier. It will not decide for you, it will not choose who to replace or what strategy to pick. But it offers a true and honest use of AI, and it will help you win.
I am looking for one professional football club that wants to try it on their data. Zero cost.